ÿþRunning shoe. Vella elaborates, puma trainers  This was such a big initiative that everyone sketched on it. We had a whole team working on it in the design huddle room, putting things on the wall, trying to figure out the direction to go with the Rocket. We went through a lot of sketches and it was a really strong group effort, focusing on keeping the product honest. I have to call out the development and 3D modeling teams.

Our development team was huge with this. We had never done something super segmented with the sole and we wanted to make sure the feel was amazing. Our team worked closely together to come with the best puma suede finished product possible. The shoe is super flexible, but there is some rigidity in it to naturally transition from heel to toe. There are a lot of really great internal performance features in the shoe which I think puma shoes are pretty cool.

The mid stance phase, there is lightweight EVA in the midsole with the TPU lacing plate on the upper to stabilize the foot during mid stance, the TPU also helps stabilize the foot during heel strike. Over the last few years, PUMA has made major splashes to position themselves as a true force in the industry. They recently launched PUMA Hoops with top-flight NBA rookies while naming Jay-Z as Creative Director for that puma creepers category. On the style side, they ve collaborated with famous faces such as Rihanna, Selena Gomez, and Kylie Jenner to name a few. Now, the brand is ready to engage the running world with the new Hybrid technology and the Puma Hybrid Rocket.

We work closely with that team and we wanted to implement the technology into the running/training product first. We were able to take the foam and repackage it into a disruptive offering. We were looking for something that would highlight the foam, but be able to launch in an unexpected way. We decided to segment the sole into different sections which breaks things up and disrupts what people are used to seeing.

The new-aged model has a seamless upper featuring a polka-dotted like pattern with fenty puma full-length reflective tendencies in two colorways  either an all white with a gum outsole and navy speckling, or a minty teal with a black outsole. The breathable mesh adds a performance aspect to keep maximum ventilation in tow. Each pair will be available on September 12th at select retailers, serving as the perfect collab to end Puma s summer off on a high note. Continue onward for a better view of the latest Puma collaborative effort and let us know if you re a fan of the Ignite running model by running model by taking your thoughts to the comments section.